Evolution from family business to international exporter
02:03
Portugal's furniture export performance and resilience
04:20
Role of trade shows and agency relationships in expansion
09:51
Adapting design and craftsmanship to global market needs
14:44
Managing large-scale production and quality standards
18:56
Logistics: Handling international shipping and delivery
22:16
Balancing artisanal craft with automation and technology
27:25
The role of AI in quality control and process improvement
32:21
Impact of company culture and mindset on innovation
37:17
Leadership metaphors: Explaining operations to the public
46:48
Transition from consultancy to hands-on leadership
54:01
Future investments in machinery and supply chain
01:04:41
Luxury trends: Customization, branding, and sustainability
01:10:12
Advice for future leaders: Technical vs. soft skills
01:17:32
The 360-degree business view for informed decisions
01:21:08
Consistency and embracing new challenges in leadership
01:26:36
Where Craftsmanship Meets Technology… Is the Furniture Industry Ready for the Future? In the first episode of the new season we sit down with Margarida Silva, COO at AM Furniture Group, to explore how leadership, innovation and people are driving change in the furniture industry. When tradition meets technology, transformation happens. From craftsmanship to technology, Margarida shares her perspective on balancing legacy and progress in a fast-evolving industrial world.
"We are a big ship sailing in the ocean. I'm the captain of a large crew, and I need to find the best strategy to find the best port..."
