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Is the Furniture Industry Ready for the Future?

With Margarida Silva
Video • 12 nov 2025 • 1 h 18 min
Is the Furniture Industry Ready for the Future?
"If I would have more data I would have more time."
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Swiss Precision, Sweet Operations
Laurens van den Berg
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Chapters

Evolution from family business to international exporter
‍00:02:03
Portugal's furniture export performance and resilience
‍00:04:20
Adapting design and craftsmanship to global market needs
‍00:14:44
Managing large-scale production and quality standards
‍00:18:56
Logistics: Handling international shipping and delivery
‍00:22:16
Balancing artisanal craft with automation and technology
‍00:27:25
The role of AI in quality control and process improvement
‍00:32:21
Impact of company culture and mindset on innovation
‍00:37:17
Transition from consultancy to hands-on leadership
‍00:54:01
Future investments in machinery and supply chain
‍01:04:41
Luxury trends: Customization, branding, and sustainability
‍01:10:12
The 360-degree business view for informed decisions
‍01:21:08

About episode

Where Craftsmanship Meets Technology… Is the Furniture Industry Ready for the Future?

In the first episode of the new season we sit down with Margarida Silva, COO at AM Furniture Group, to explore how leadership, innovation and people are driving change in the furniture industry.

When tradition meets technology, transformation happens.

From craftsmanship to technology, Margarida shares her perspective on balancing legacy and progress in a fast-evolving industrial world.

"It's all that chain, that makes something valuable."
"We are a big ship sailing in the ocean. I'm the captain of a large crew, and I need to find the best strategy to find the best port..."
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About podcast
The Connected Shopfloor, powered by proGrow, explores topics such as the evolution of industry, digital transformation and innovation on the shopfloor. The goal is simple: to connect factories, share knowledge and inspire change across the industrial sector.
Connected Shopfloor
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