Managing 7 units through universal rules
01:31
R&D and engineering as culture
03:14
Balancing safe sectors with new bets
04:55
The future of European automotive
05:32
The helicopter view vs. shopfloor
07:25
Listening to people on the floor
08:11
The secret to success in Brazil
09:36
Different mindsets in Brazil and Mexico
10:55
Why you cannot compete on price
13:21
Geopolitical impacts on supply chains
16:51
Dealing with raw material price spikes
17:28
Why attitude beats experience in hiring
21:53
Avoiding the pitfalls of bad onboarding
28:34
Cultural adaptation in foreign markets
33:38
Making the industrial sector sexy
40:45
Preserving legacy while driving disruption
42:11
AI as a tool for judgment
48:20
Nuno Silva joins us on the Connected Shopfloor podcast to break down the strategies behind managing a global industrial group with seven distinct business units. He explains why management principles are universal and why technical expertise matters less than accountability, rigor, and a deep obsession with client delivery.
We explore the concept of structural resilience and how diversifying into sectors like mining and naval operations provides the necessary breathing room to survive automotive market volatility. Nuno also reveals his approach to the shopfloor, emphasizing that a leader must feel the raw reality of production to truly understand the business.
From the challenges of localized management in Brazil and Mexico to the strategic shift required to compete with China through precision instead of price, this conversation offers a masterclass in industrial leadership. We conclude with a forward-looking discussion on how to attract new talent by making the industry emotionally engaging and how AI will augment human judgment without replacing the essential intuition that defines successful managers.
Industry spent decades selling stability... now it’s the time that we need to be sexy. We have to show the young people that we are working for the future.

