Who Will Win the Textile Race?

In this episode of the Connected Shopfloor Podcast, Marco Tschan sits down with Rui Cernadas, the Chief Operating Officer at Adalberto Textile Solutions, to explore the intersection of high-level strategy and the reality of the factory floor.
Rui’s career is a masterclass in operational evolution. From his early days at the Kaizen Institute to the high-stakes world of entrepreneurship and his current role leading one of Portugal’s most innovative textile manufacturers, Rui has seen it all. We dive into how his background in startups transformed his approach to traditional industry, why he believes a "founder mindset" is essential for modern leadership, and how to stay in control of production while managing global operations across continents.
The conversation takes a deep dive into the textile industry’s biggest challenge: balancing growth with the urgent need for sustainability. Rui explains why technology and data must be more than just "noise”, they must be the primary drivers of ROI and the key to helping European companies compete on a global scale. We also touch on the future of the workforce, the role of AI in driving efficiency, and how to lead diverse teams through periods of constant change.
Whether you're interested in the mechanics of a connected shopfloor or the leadership philosophy required to navigate Industry 4.0, this episode offers a 360-degree view of what it takes to transform a business from the inside out.